Congratulations on finishing your second session of “Presents and Profits: Your Guide to a Successful Holiday Campaign.” This is the blog that you can post any of your questions or comments regarding Session Two.
Key Concepts from Session Two
Here are some of the key concepts that were covered in session two.
It’s essential to know WHO your customer is.
Though your product and service may benefit everyone, you need to focus your attention on the person that will benefit or is likely to need your product the most.
Identifying your niche market does not mean you are reducing the number of customers you’ll get. It will actually help you cut through the noise, and speak to the people that need your offering the most.
A customer profile, is a comprehensive look at who your primary audience is. Here is the handout for the Customer Profile.
You’ll find that it’s been broken down into 3 sections: Location, Demographics and Behavioral Patterns.
You can simply follow the handout to complete your customer profile: session-2-customer-profile
Once you have gotten together your customer profile, you can use it to create your customer description. The customer description is also segmented into 3 parts: Profile, Wants and Desires and Motivations.
You can simply follow the handout to complete your customer description. session-2-customer-description
Your Session Two Assignments:
- Create a customer profile that includes location, demographics and behavioral patterns.
- Create a customer description that identifies why your ideal customer shop with you.
Congratulations for making it through the second session. If you have any questions, please leave them in the comments!