Congratulations on finishing your first session of “Presents and Profits: Your Guide to a Successful Holiday Campaign.” Each session, I will create a blog post to accompany the video. You can reference this blog post at any time, to support you on your journey. This is also the blog that you can post any of your questions or comments regarding Session One.
Key Concepts from Session One
Here are some of the key concepts that were covered in session one.
This is an important time of the year for businesses.
Regardless of the size of your business, people are spending more during the November and December, than they are in any other time of the year. This means that no matter what type of business you have, you can experience a substantial increase in revenue, if you plan your activities right.
Here is a link to the National Retail Federation’s article on 2015 Holiday sales: https://nrf.com/resources/consumer-data/holiday-headquarters
What is a holiday campaign?
According to Dictionary.com, a campaign is “a systematic course of aggressive activities for some specific purpose.” We are focusing our aggressive activities toward increasing revenue during the biggest spending months of the year, and setting ourselves up for a successful January.
The 6 Part Campaign Plan
This is how we will be staging our planning process:
- Customer Insight
- Product/Service Survey
- Holiday Theme
- Money Matters
- Execute, Analyze, and Adjust
You should expect real information, small actionable steps, and great resources from this course.
I expect for you to treat your business seriously, participate with all of the assignments, and ask questions. That’s specifically what this blog post was built for, but you can also contact me on Facebook, Twitter, LinkedIn, or via email. I prefer if you use this blog, so we can capture all of the questions in a single place. But I’m willing to meet you where you are, to make sure you get the information you need!
Preparing for this course
Start where you are: Look at what your current business numbers are, so we can create a baseline for growth during the campaign. This will give us something to work toward.
Use what you have: Set up two sets of goals, one based on results and one based on activities. You can control activities, so if you discipline yourself to execute and record, you can make adjustments throughout the campaign to try and increase your desired results.
Do what you can: Your holiday campaign doesn’t have to break the bank. Start to think creatively about ways to reach your customers that doesn’t rely on social media or traditional advertising. Look around you and figure out what types of campaign move you to want to purchase or take action. These are going to help you create a campaign that will move your customers toward a purchase.
Here is your handout for this session: session-1-handout
Your Session One Assignments:
- Gather your numbers. Look at your sales, costs, followers, numbers of emails, visitors, etc. that you have. We will use this information to build your reporting, and get an idea of what you’re already working with.
- Make a list of ways you’re communicating with customers. How do you currently talk to your customers? Each one of those customer touch points, can be incorporated into a marketing campaign.
- Identify the types of marketing campaigns that have stuck with you. Our goal is to make this a memorable holiday marketing campaign, so the residual effect of your efforts will take you far beyond the last 2 months of the year. Think about the element that you remember the most and write it down.
Congratulations for making it through the first session. If you have any questions, please leave them in the comments!