Running a business can feel like a giant mystery. Business coaching may be helpful to you and your business. But how do you know if you’re ready for a business coach?

Success in business does not come from a “one size fits all” plan. The business world is constantly changing. New technologies are instantly emerging. Marketing strategies continue to shift with the latest trends. Entrepreneurship is not for wimps. But even the strongest and savviest leaders need help navigating the “mountains” and “valleys” of business. That’s when it’s time to hire a business coach.

Do I need a business coach, consultant or contractor?

It’s important to understand what a business coach, before you decide if you need one. Therefore, business coaching should not be confused with business consulting or contracting. Here’s a quick breakdown of the difference between a coach, consultant and contractor.


Leaders and/or business owners hire a business coach to train and condition them to make better business decisions. Coaches are there to help clarify vision and purpose of an organization. They help their clients create a plan of action toward their goals. They also check-in with their client’s progress to keep them accountable. Each coach has their own approach to supporting their clients. Most of all, coaches’ ultimate goal of is to empower their clients to learn life-long lessons and techniques to create the reality that they desire. Coaches do not “fix” their client’s problems or give them answers. Coaches are there to come along with their clients on your journey, and provide tools to grow.

CSD Marketing approaches business coaching from a holistic approach. With certification as an Integrative Wellness and Life Coach, Courtney Dade coaches her clients to also focus on work-life balance, and helping clients stay congruent with their values and purpose in business and life.


Consultants are subject matter experts in different areas of business. They are paid to come into a business and give a fresh perspective to a situation or problem. Consultants are hired for their work history, reputation, and past achievements.

Some of CSD Marketing’s specializes in consulting small businesses and entrepreneurs with the following:

  • strategic planning
  • product and platform launches
  • product development
  • branding
  • business development
  • streamlining business operations


Contractors are people who are self-employed. They have a primary job function within an organization, but they are not an employees. They essentially supplement staff to save on the costs of hiring a full-time employee. They have to keep up their own business separately, keep their own business records, and have their own tools and set their own hours. Most businesses that need to have a large part of their business maintained, but don’t have the funds to hire an employee, find that hiring contractors is a great way to get things done. Here are some tips from the Small Business Association (SBA), on the major differences between hiring a contractor and an employee. 

You can contract our your marketing through CSD Marketing, such as, if you are a small business that does not have the resources to manage your own marketing campaigns and plans on an ongoing basis.

Who benefits from a business coach?

Business coaching is great for anyone in a leadership position in business. They specialize in strategically supporting leaders in every season of their business. This means a new entrepreneur, a professional looking for advancement in his or her career, stakeholders in a family business, or seasoned business owner looking to expand their business, are all great business coaching clients. It helps if your business has been open for at least a year, so you have a baseline for what does and does not work in their business.

Some of the areas that business coaches focus on include:

  • Time management
  • Marketing
  • Best business practices
  • Finances and cash flow
  • Staffing and employee issues
  • Personal organization
  • Balance between work and family life
  • Personal and professional goals and future plans
  • Negative or fearful thinking that sabotages constructive action

If these are areas that you think you could use support in, than you should seriously consider hiring a business coach.

What should I expect from a business coach?

A coaching session is a time for the client, to get the tools they need for success. The idea is to meet clients where they are, and help them move toward their goals. Each coach approaches his or her sessions differently, based on what they believe will work best for their client. Coaching sessions may differ, but this is the basic flow of coaching sessions:

  1. Needs assessment – The coach will ask a series of questions to assess where a client is and what challenges they are facing. This can be a comprehensive intake form or an information exchange in the first session.
  2. Focusing in – The core of the sessions will be identifying underlying issues and unpacking them to find the core issue. Nothing that we experience as business owners or entrepreneurs is compartmentalized. If there is something out of balance in your spiritual, mental, physical, or emotional system, your business will suffer.
  3. Action Plan – The main thing coaching provides is focus on action and accountability. A coach will help you to create an action plan, and then work to keep you accountable, as you work toward your goals.

Do I have the time or money for a business coach?

Business coaches charge hourly, monthly, or by the program. Prices can range from $100 to 300 an hour, plus product or program sales. The first investment may be hard to swallow, but working with a business coach will ultimately increase business income, decrease workload, and help market the organization more effectively.

Coaching sessions can be done in person. They can also be done using video chat by using technology like Skype, FaceTime, or Google Hangouts. Phone coaching is also extremely effective. All of these options means that geography does not limit finding the right business coach.

How do I find the right business coach?

The best place to find a business coach is through a referral from a friend, family member, or business associate, that has had a positive experience with a coach. There are also great options in your personal and professional network. Additionally, LinkedIn and Facebook are great places to find business coaches, that are already connected to you in some way. You can also look through website’s like Craigslist and Thumbtack, that have directories of coaches and other service providers.

If you think you’re ready to get help with your business, I would love to connect with you. Schedule your free consultation, to find out if we would be a good fit. Are you ready to get started?

Run your business better with a business coach

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