Without a robust, thoughtful, and superior content marketing strategy, you cannot win an SEO battle. Evaluate any SEO strategy, and you will come to know that they failed due to a bad or poor content marketing plan.
Content marketing does not just drive more relevant traffic to your website; it also helps you build an authoritative presence online. If you want to build credibility in your industry online, content marketing will help you. As they say, Content is King; they are right! Content marketing can help you get to where your brand is considered the most educative and informative one when someone is looking for industry updates, news, or any such information.
If you want to develop a robust content marketing plan for your business, you need to hire an SEO services company California. With years of experience and expertise, they will make a result-driven, superior, and comprehensive strategy.
Before we delve into the reasons why you should go for content marketing, let’s check out what content marketing is:
What is content marketing?
Content marketing is all about informing your target audience that you offer better products and services than your competitors. It is similar to the traditional advertising approach. You have to create and implement a content marketing plan that helps you achieve that.
Content can be in any form. It might be your website content, blogs, articles, press releases, guest posts, videos, infographics, tweets, and images. All you need to do is to ensure that you follow your plan, monitor your metrics, and amend your existing plan from time to time.
SEO is an inbound marketing approach. Hence, you have to serve your target audience with the right information and educate them to visit your website. Once they visit your website, they will come to know about the products and services you are offering, and they will decide whether to take the right action or not.
Now, let’s check out some of why you need an end-to-end content marketing plan for your business.
1. Every digital marketing is incomplete without content.
Whether running an SEO campaign, PPC, or social media campaign, you will need content. Content marketing helps you connect with your target audience in the right manner.
The main purpose should be to educate and inform them about your industry. It can be a social media post, a PPC ad content, a blog or an infographic.
For example, if you are running a PPC campaign. You have designed the best PPC ad, and people click it and come to your target page. Now, you will need good content to engage your users. If they don’t find what they are looking for, your efforts will be vain.
Also, when you come up with high-quality content for a long period, people will turn to you when they need information. You will become an authority, and people will look up to you for the right information.
2. Content Marketing offers superior ROI
What can you expect from a good and solid content marketing strategy? For example, you have hired professional content marketing strategy services. How will you calculate your ROI?
Your website will rank higher on search engines when you run a successful content marketing campaign. You will get more traffic and leads. It will improve your conversions, which are the building blocks for your sales funnel.
As per a study, content marketing generates three times more leads than traditional marketing approaches. Also, the same study revealed that content marketing costs 62% less than traditional marketing approaches.
3. Good content ensures the success of your SEO campaign.
When you write highly readable, engaging, and original content, Google’s crawlers will be able to understand the relevancy and rank you appropriately. You will get more traffic and leads if you have good content on your website. The main job of any search engine is to offer the right and highly relevant results to users. Hence, the importance of good content increases there.
Writing good content and incorporating the right keywords in your content will help Google fetch your web page from millions of pages and rank it on the top of SERPs.
Also, you need to ensure that you keep your content up to date. If you have old blog posts, rewrite them and make some changes. It will help Google to understand that this content is relevant even today.
4. Content marketing is cost-effective.
Another reason to go for content marketing over traditional marketing approaches is cost. Small companies and startups can afford content marketing in California and get more leads than paying more and getting fewer leads via traditional marketing approaches.
However, one should understand that content marketing cannot produce instant results. It is a bit time intensive and might need some time to show you some results.
5. Millennials look for content.
Many studies have revealed that people love content. They are hungry for it. All you need to do is to offer what they are looking for. A survey revealed that customers spend more than 20% of their time online reading content.
Even when they want to buy something, they will first check it out online.
For example, if a customer wants to hire a developer for his Magento project.
Now, first, he will search something like this- “Magento developers in California”
If you are a Magento developer and optimized your Magento page with the right keywords and premium content, he will notice your web page and click on it. If he experiences a good time with your website, he might hire you for his project.
6. Content marketing helps win the trust.
As discussed earlier, when you constantly offer good content to your target audience, they will look up to you when they want some information. Your content reveals so much about your business, professionalism, and expertise. If you offer good content, you will win their trust.
7. Content marketing makes you an influencer.
It is related to the previous reason we have discussed. When you are offering what customers are looking for, you will be regarded as the main source of information within the industry. People will turn to you when they are looking for some information. That is what makes you an authority in your domain. Users will consider you as a serious business, driving more conversions.
8. Content marketing helps you to strengthen your relationships with customers.
Not just for new customers, a good content marketing strategy also helps you win your old customers’ trust. It is an integral part of improving your relationships with your existing customers. Once a customer is satisfied with your products or services, he will come to you only when he wants to buy something you are offering.
9. Content marketing helps you to get a competitive edge over your competitors.
Even if you are a startup, you can beat your competitors with the right content marketing strategy. All you need to do is create good content and market it on various channels.
All you need to do is offer good content to your users, and they will reciprocate in return.
10. Content marketing helps you to understand your buyer's persona.
When you create good content and check how it performs, it does not just offer you leads; it also reveals so much about your target audience. You will come to know what type of content your target audience is looking for. For example, if an infographic does not work for you and a video works, you will be able to keep infographics out of your content marketing strategy. However, you will need a good agency offering content marketing in San Diago to design a content strategy for your business.
Content marketing is the need of the hour. No SEO PPC or SMM campaign can survive without it. A comprehensive, superior, and diversified content marketing strategy will lead to good leads, traffic, and conversions. All you need to do is hire an SEO services company California with a proven track record and good reviews.