Marketing Plan Refresh

CSD Marketing and Consulting is a San Diego, California based company that will help you walk away with a co-created, strategic marketing plan to refresh your brand through 5 steps taken in 5 weeks, 5 days or 5 hours.

Perfect for small business owners and entrepreneurs who are…

  • Restarting, or refreshing their business
  • In need of a strong marketing plan that clearly identifies goals and a path for achieving them
  • Wanting to identify their ideal customer, marketplaces, and product niche
  • Without a clear statement of what success looks like and how to measure it
  • Ready to mount an effective social media strategy to market and sell their product
  • Needing an action plan to focus on immediate next steps on their path to success

CSD Team strategists are ready to help you

CSD Marketing believes that co-creating a plan is much more effective and saves time in the long run by allowing a transparent process for gathering information and data and converting it to a plan that reflects the customer’s brand identity, goals, and resources. The plan that is co-created will be ready for action immediately without time-consuming review and revision periods, and the customer will know how to implement it, because they’ve already discussed it.
The 5 Week Product Launch Plan includes mission and vision creation, core messaging analysis, website review, and a social media audit, as well as the marketing plan and 30-day implementation plan. For an additional cost, we can include an email strategy, ongoing strategy and coaching sessions or perform some implementation activities for you, such as asset creation, ongoing content calendar creation, social media management, automated email or marketing funnel management and others.

To co-create your marketing plan, we focus on…

Here’s what the 5-part Marketing Plan Refresh includes…

  • 5 coaching sessions, with prep work prior to each session to maximize our time together
  • Post Session Recap in writing to ensure mutual understanding and clarity on next steps
  • Cohesive Mission and Vision Creation
  • Core Messaging Analysis
  • Website Review
  • Social Media Audit
  • Style Guide
  • 30-day Content Calendar
  • A strategic marketing plan plus the first 30 days of action items

(Prices range from $2,500 to $10,000 depending on size and complexity of your brand)

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We’ll consider together your purpose and position as an organization, your business values and goals, and your “why”, your reason for existing, the foundations of your brand identity
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We’ll identify your ideal customers and the strengths, opportunities, challenges and trends for your customers, your business, and the marketplace you are in or entering
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We’ll develop a style guide that reflects the brand identity you wish to create, including color palette, print style, tone, and voice, to distinguish your business from others in the marketplace
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We’ll help you design a strategy that identifies your mid- to long-term business goals and sets you on a path for achieving them, including key performance indicators and measures
0530-Day Action Plan
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We’ll work with you to create a short-term action plan and content calendar that sets your marketing strategy in motion and begins to prepare you for long term success

Why Choose Us?

We Are Committed to Excellence

Our approach with our clients is creativity supported by data-driven decision-making, innovative solutions through critical thinking and problem-solving, action that includes flawless execution, and the highest level of customer service with timely follow-up.

We Have a Unique Approach to Marketing

We offer diverse skills and experience across multiple industries, use systems-based marketing and business development solutions, achieve lead generation across marketing platforms, and implement integrative strategies to achieve optimal results.

We Keep It Real

The foundation of this business is built on the core values of Family, Authenticity, Integrity, Trust, and Honesty. We build support systems for a community of entrepreneurs and small businesses that feel like family. We care about you and your business. Your success is our success.

We Will Protect Your Data

We understand your concern for the safety and security of your personal as well as business data. We will sign a Non-Disclosure Agreement to protect your data.

A Distinguished Community

Become part of our family of small businesses and entrepreneurs on their journey to excellence.
We always make our client happy