Content Marketing Strategy

CSD Marketing and Consulting is a well-established, multi-faceted company in San Diego, California. We will work with you to examine the critical issues of what your content says about YOU, YOUR BRAND, YOUR BUSINESS, YOUR SERVICES OR YOUR PRODUCTS

Do you have a content marketing strategy? What does your content reveal about your company or your brand? CSD Marketing and Consulting will help you design a strategy to produce fresh, relevant, quality content on a consistent basis that aligns with your brand. We’ll come up with a plan to get your message in front of your desired customer, to increase their awareness of what you have to offer.

Our team of expert Strategists is here to help you communicate effectively with a strategy for Content Marketing

Are you posting quality content? Content is the king of the digital market. Without quality content, it’s just not possible to attract potential customers to your business on the Internet. Are you marketing your content? It’s also important to market your content well to reach out to your ideal customer base. Is your content fresh and relevant? Whether informative, humorous, socially conscious, or product-focused, the content on your website and social media network must be timely and impactful. Let CSD Marketing and Consulting help you to be more effective with a Content Marketing Strategy.

Your content should evoke an emotion of some kind in those who read it, and ideally, it should align with your brand – your company’s vision, mission, and values. When you haven’t updated content on your site or posted or shared anything on social media for long periods of time, you are at risk of being forgotten or irrelevant. When you use key words and phrases that are trending on search engines, you increase the likelihood that consumers will find you when searching for information on the internet. DON’T MISS THE OPPORTUNITY TO INFORM CONSUMERS ABOUT WHAT YOU CAN OFFER!

Our Content Marketing Strategy design process includes

We will co-create with you a content marketing strategy with the right message at the right time in the right place for the right audience.

01Brand Guidelines
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We will develop with you and document clear direction on the personality, voice, tone, and language of your brand. This will promote consistency in messaging, regardless of who develops the content.
02Marketing Objectives
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We will help you design key performance indicators (KPIs) and goals for your content marketing initiatives and for different types of content. This includes objectives for direct response ads, demand generation, and other promotional content associated with sales; brand awareness, consideration and consumer perception content; and other business objectives related to product, promotion, placement, and pricing.
03Customer Personas
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We will document the people and personality profiles (personas) you want to reach and influence, backed up by research and data you’ve collected, This includes demographics for each, such as age, gender, income, education, and other factors such as cultural and behavioral traits.
04Data and Market Research
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Informing your strategy with a mix of historical data (website traffic demographics, sales data, surveys, studies, customer feedback, or other recorded brand interactions), original primary research, and third-party data. This information will help in understanding the customer journey and selecting the primary focus for your content.
05Content Calendar
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We will prepare an initial content calendar, scheduling content for a block of time and segmenting it by topic, campaign, or content owner. Identify the social conversations occurring that intersect with our brand and what it stands for. What are the conversations happening in the world that intersect with your brand and what it stands for? Often, broader news cycles can be a valuable input (and source of triggers) into your content execution. We can also continue to provide the content calendar as an ongoing service.
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Why Choose Us?

We Are Committed to Excellence

Our approach with our clients is creativity supported by data-driven decision-making, innovative solutions through critical thinking and problem-solving, action that includes flawless execution, and the highest level of customer service with timely follow-up.

We Have a Unique Approach to Marketing

We offer diverse skills and experience across multiple industries, use systems-based marketing and business development solutions, achieve lead generation across marketing platforms, and implement integrative strategies to achieve optimal results.

We Keep It Real

The foundation of this business is built on the core values of Family, Authenticity, Integrity, Trust, and Honesty. We build support systems for a community of entrepreneurs and small businesses that feel like family. We care about you and your business. Your success is our success.

A Distinguished Community

Become part of our family of small businesses and entrepreneurs on their journey to excellence.
We always make our client happy