Did you know businesses leveraging content marketing enjoy 6 times more conversions compared to companies that don’t?
Content marketing is one of the most indispensable strategies for increasing traffic to your site, earning more qualified leads, and boosting conversions. But if you want to have an effective content marketing strategy, you must keep it up to date with the latest trends.
So, what type of content should you focus on in 2021?
Maintaining a diverse and versatile content library enhances your overall brand reach and ROI on your content marketing endeavors. Collaborating with experienced services for content marketing San Diego will help you unlock the benefits of various content marketing.
Additionally, it makes gives you more edge in the competitive and crowded online content landscape.
HubSpot found at least 6 types of content commonly used by brands in 2021. So what’s in store for 2023? Let’s find out!
Top 6 Types Of Content Marketing That You Should Definitely Try in 2023
If you’re planning to start your online marketing endeavor and want to begin with a single content format, blogs should absolutely be your top priority. Blogs are the cornerstone of every successful content marketing strategy.
Blogs attract organic traffic and serve as a platform for rescheduling different other types of content.
Research reveals that consistently publishing blogs 3 to 4 times per week translates into 3.5 times more organic traffic compared to less publication frequency.
Here are some top blog formats that you can incorporate into your content marketing strategy in 2023:
Ultimate detailed guides
- How-to posts
- Case studies
- News and opinion
Hire PPC services San Diego to combine organic marketing and paid advertisement for optimal outreach.
Video is gradually becoming the future of online content. The Cisco report Cisco predicts that by the end of 2022, video format will contribute to 82% of all online traffic.
The quick and easy delivery of video formats has made it a huge success among internet users. Brands leverage video contents to increase engagement.
Commonly used video content formats that’ll stay prevalent in 2023 include:
- Vlogs and social media stories
- Customer interviews
- Product demos
- Viral video
- Branded video
Qualtrics reports demonstrate that 93% of customers search for online reviews, testimonials, or other social proof before purchasing a product. Case studies highlighting customer success stories are an influential way to offer this assurance to your audiences.
Case studies help demonstrate brand value through real-world examples and provide testimonials directly from your customers to enhance brand trust.
- Some trends to include while drafting case studies include:
- Featuring diverse customers for relating to your versatile customer segments
- Focusing on pain point solutions provided by your product or service.
- Leverage numbers and stats to share clear, measurable results
- Including quotes and direct testimonials
Infographics are visual representations that involve text and graphics. Infographics are great for conveying information on complex topics. Using captivating visuals, you can break down intricate concepts into simple and understandable formats.
You can use tools or hire graphic designers to incorporate this trending format for content marketing San Diego.
Social media can be used in various ways in your content marketing strategy. First, you can develop original content through interactive posts and story templates. Furthermore, you can amplify the content visibility and audience response by sharing it on various social media platforms.
Social media has emerged as an indispensable element of content marketing because the content format seamlessly aligns with natural buyer behavior.
One of the most effective ways of content marketing strategy that emanates authenticity and is great for building trust.
With user-generated content, you can involve your audience to become brand advocates. User-generated content can be used in social media posts, infographics, as an individual element of the blog, press releases, website content, and more.
Apart from your customers, your employees can also become brand ambassadors to create content such as blog posts or articles and other existing content on their own professional networks.
Collaborate with agencies for SEO and PPC services San Diego to optimize UGC for search engines.
- Blogs increase page indexing by more than 400%, helping your site earn more visitors and views.
- Video content will attract almost 82% of all online traffic by the end of this year.
- Case studies function as excellent social proof because they demonstrate real results.
- Interactive content is always a winner— it stands apart from the massive volumes of static content created by brands.
- Branding with infographics is becoming highly popular. In fact, brands share 3X more infographics for social marketing campaigns than any other type of content.
- Ebooks and whitepapers are common types of content to utilize as lead magnets.
- User-generated content (UGC) comes from brand advocates, customers, employees, and influencers. Such content builds trust and creates a sense of community around your brand.
Ready To Build Your Content Strategy For 2023?
Ready to build a content strategy for your business in 2023? Collaborate with a team of writers and SEO experts for content marketing San Diego. Get optimized and ready-to-publish content.
Collaborate with can also collaborate with your in-house marketing team to develop a completely customized content strategy. The content strategy developed by an experienced marketing agency includes a mix of different content formats, including infographics, blogs, videos, case studies, and much more.