An SEO audit process looks at a number of variables that may impact how well your website ranks on search engine results.

You may learn more about the efficacy of your web page design, page loading speed, and site traffic and optimize your website as necessary.

Technical SEO flaws, on-page, and off-page SEO problems, structural problems, and content gaps can all be found through SEO audits.

Therefore when you hire an SEO services company San Diego they’ll first perform an SEO audit before suggesting any strategy. This blog will discuss the top SEO auditing tools for 2023.

Best SEO Auditing Tools to Use in 2023


SEMrush is a full-featured digital marketing package with more than 40 intelligence tools. With a focus on competitive analysis, keyword research, paid ad research, rank tracking, content optimization, and social media monitoring, SEMrush is arguably one of the best SEO tools available.

Even PPC services San Diego can leverage SEMrush tools to plan their PPC campaigns.

Google Search Console

By using Google search console, formerly known as Google Webmaster Tools, you can find SEO problems using more than 16 months of data. You should be able to quickly identify the indexation and usability issues with your site by skimming over the insights.

By analyzing these data points, your hired SEO services company San Diego can provide you with accurate strategies to improve your SEO ranking.


SpyFu integrates a number of technologies to give insights into your SEO strategy. Its SEO Keyword Research tool exposes the poor keywords you should avoid, and Competitor Research reveals any possible weaknesses in other websites that are comparable to yours.


With GTmetrix, you can quickly gain an understanding of the technical status of your website. After a brief test, you may check your page loading times, the size of the page, and the relevant performance factors, such as caching, image scale, and scripting.

Screaming Frog SEO Spider

Screaming Frog SEO Spider is not cloud-based software, unlike most SEO audit tools. Instead, it is an installable program that crawls through your website, pulling on-site data, assessing SEO issues, and doing real-time analysis of the outcomes.


OnCrawl is designed to perform a thorough technical analysis of your website. It checks the problems with the search index, Hreflang tags, pagination, and sitemaps. OnCrawl also evaluates your site’s general architecture, page load times, and content quality.

Google SERP Snippet Optimization Tool

The company Higher Visibility provides a SERP simulator called Google SERP Snippet Optimization Tool. It is a simple program replicating the search engine results pages (SERPs) on Google.

All you have to do to obtain results is enter the title, meta description, and URL of your page or post. You will thus be able to obtain a preview of how your content, page, or post will appear in Google’s search results so that your page names and metadata can be optimized with these insights.


Ahrefs site audit tools include Rank Tracker, Content Explorer, Site Explorer, and Keyword Explorer. You can learn about issues with your website’s external pages, JavaScript and CSS resources, broken pages, and redirects.

Wrapping Up

SEO effectiveness of your website is important in today’s technology-based online marketing and advertising field. If you don’t employ robust SEO website audit tools to track your search performance, you risk missing issues that might negatively affect your business.

Even if you have spent a fortune on an SEO services company San Diego, without a proper audit, it is impossible to check the effectiveness of the SEO strategies used.