WordPress has come a long way since its first conceptualization and launch in 2003. From being an obsolete web creation tool, WordPress has evolved into one of the largest and most popular web development platforms enjoying a market share of 61.8%

Did you know WordPress powers 14.7% of the top global websites? In fact, 500+ sites are developed every day using WordPress. The popularity of WordPress is due to several factors, including free hosting, easy-to-use tools, and great integrations. 

With the help of WordPress development services, you can build a website that’s not just aesthetically appealing but offers great functionality. But before you rush and hire a WordPress developer, understand how the development works in this platform and how you can leverage the features to improve your business outcomes. 

Let’s start with the basics!

 What Is WordPress?

WordPress can be defined as a content management system or platform that’s used for the modification and development of digital content such as website blogs, E-Commerce platforms, etc. 

WordPress is written in PHP and utilizes MySQL database. Just like other web development tools, WordPress also has a framework of HTML, CSS, and JavaScript. However, to build a WordPress website or blog section, you don’t need a core programming language. 

Creating an attractive and popular website using WordPress doesn’t just require a web developer. You should also hire an SEO marketing service to improve your search ranking on Google. 

The open-source software for WordPress is available on With considerable growth since its inception and the contributions of the open-source community, it is easy to build a simple website using WordPress. 

Almost 40% of the active websites use some form of WordPress. From startups to established businesses, WordPress is used by many organizations. 

Wondering What Type Of Websites You Can Build With WordPress?

Here are the most common examples:

WordPress offers several features for managing your website regardless of the purpose or type of business. 

Who Is A WordPress Developer?

A WordPress developer is a web development expert familiar with the fundamental coding and the framework of WordPress software. 

While WordPress isn’t dependent on extensive programming, the WordPress developer needs to have experience and knowledge on how to customize a website to fulfill a particular business’s requirements. 

Therefore, when hiring a WordPress and PHP web development company, ensure the developers have a basic understanding of common web technology such as JavaScript, HTML, and CSS. 

However, since WordPress offers versatile web development features, different developers have different types of specialties. 

Core Developer

Core developers generally look after the back-end functionality of your website. They have extensive experience working on the internal WordPress software. They can develop codes to improve the entire WordPress structure for better outcomes. 

Theme Developer

A theme can be defined as the overall design and layout of the website. The theme developers work extensively on the aesthetic appeal and the layout of the WordPress templates. Theme development is a crucial element of front and development since it encompasses what your user sees and perceives. 

Plugin Developer

Plugins are add-on elements to your website and offer additional functionality. Plugins are the best way to add exciting features to your website without making any alterations to the core WordPress files. 

Generally, a WordPress development service will offer you a blend of all these three services to create a highly functional and attractive website for your business. However, if you need help with a particular domain of WordPress, such as plugin installation or theme development, you can also hire specialized talent. 

What Are The Benefits Of Using WordPress Development?

Currently, almost 1.3 billion websites are active. Out of them, 455 million websites are developed using WordPress. So what makes WordPress so popular?


The free and open-source WordPress community is one of the crucial factors contributing to the growth of the platform. Thus, the initial phase of the WordPress web development service can be extremely affordable for businesses. 


Almost every business requires a website to establish an online presence in the modern world. Thus different industries, from IT to fashion designing, require web development services. 

Thanks to WordPress’s excellent and versatile theme layouts and plugin features, almost every business can use this platform to develop their website. 


WordPress is not an exclusive web development tool. It can be used for developing almost every mode of digital content, such as a social network, a business forum, and much more. 

Higher an experienced PHP web development company for tailored web services. 

Search Engine Optimization

One of the best ways to attract organic traffic and increase visibility in the search results is to improve your search engine optimization strategy. SEO involves several tools and techniques to increase your rankings on the search engine pages. 

The WordPress framework makes SEO integration simple. It enables you to insert header tags, alt tags for images, graphic captions, and keywords on your web pages.

Additionally, it supports various plugins to improve visibility and get statistical insights on website performance. 

Higher renowned SEO marketing service to improve your search rankings and enhance visibility in the target market. 

Did you know leading businesses and brands in the US use WordPress for their web development? These industry giants include Microsoft, The New York Times, Katy Perry,, BBC America, and many more. 

Final Thoughts

Regardless of your business needs, hire a reputable web development company for your software requirements. Ensure to check reviews on several platforms, go through the client testimonials, research previous work portfolios, and take insightful interviews before confirming the deal