A custom website for Client Name

Our Role

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Background

Kenny Lattimore has had a long career as a major recording artist. His record label and their team were responsible for tours, appearances, and press junkets, throughout the year. When COVID restrictions hit the United States, artists like Kenny Lattimore had the opportunity to produce and market their own events in a new and different way.

Breaking the boundaries for Client Name

Challenges

For Christmas 2020, Kenny Lattimore partnered with FriendlySky technology platform to broadcast his first virtual concert, Christmas & Love. Kenny Lattimore’s team was looking for someone to come alongside the technology partner to market the event to his audience and drive ticket sales.

Solution

A New Distribution Method for A Known Product

Content Creation
Email Marketing
Event Marketing
Strategy
E-commerce
Facebook Ads

CSD Marketing and Consulting:

Created the look and feel for the Christmas & Love campaign, including creating social media posts, targeted database emails and the initial landing page.
Advised on specific videos at specific times in the event cycle to boost tickets to the concert.
Collaborated with Lattimore’s management team and technology partner to create a strategic calendar to push ticket sales in both the US and South Africa.
Worked with Kenny Lattimore’s social media manager to get posts and videos promoted on all his social media platforms.
Created a small sub- campaign inviting social media followers to join the VIP mailing list prior to the email marketing cycle of the campaign, which resulted in 10% increase in the mailing list in under one week.
Sent emails to the database which resulted in 25% increase in open rates
Worked with the Lattimore team to re-engage with his audience after months of inactivity during COVID.

Result

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Client Words

Orci eu vulputate condimentum a a posuere a mi fermentum ullamcorper ut est mi penatibus netus parturient accumsan sit ad euismod sociis vestibulum aptent elit condimentum consectetur tincidunt. Orci eu vulputate condimentum a a posuere a mi fermentum ullamcorper ut est mi penatibus netus parturient accumsan sit ad euismod sociis vestibulum aptent elit condimentum consectetur tincidunt.