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A custom website for Client Name

Our Role

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Background

About 30 years ago, Charles Mully left his comfortable life of success and wealth and created Mully Children’s Family, a Kenya based non-profit organization for kids in need. The foundation has rescued thousands of children, providing immediate help to those who need it—regardless of their religion, background, race, or tribe. They work toward a brighter future for all children through community outreach, disaster relief, environmental conservation, education, and advocacy.

Sterling Light Productions is a motion picture production company directing attention onto fictional and non-fictional stories that provoke deep questions about why we are who we are, seeking to provide insight into these matters.

Breaking the boundaries for Client Name

In February 2021, when the world was facing some of its most challenging times, particularly on social media, Sterling Light Productions and Mully Children’s Family USA decided it was time to add a little light to the world by hosting a giant watch party for the award-winning documentary MULLY, about Charles Mully’s amazing journey from street kid to millionaire to philanthropist. 

 

For the first time ever, the Sterling Light team developed a plan to create a single day where the film would stream on Facebook for free across the world, translated in 5 different languages. This was the World’s Largest Facebook Watch Party.

CSD Marketing and Consulting was asked to run the Facebook Ad campaign to drive attendance to this online event.

Orci eu vulputate condimentum a a posuere a mi fermentum ullamcorper ut est mi penatibus netus parturient accumsan sit ad euismod sociis vestibulum aptent elit condimentum consectetur tincidunt.

Orci eu vulputate condimentum a a posuere a mi fermentum ullamcorper ut est mi penatibus netus parturient accumsan sit ad euismod sociis vestibulum aptent elit

Result​

45,000 RSVPs


Spent a total of $600

14,480 total people reached

136,262 total impressions

$1.44 per 1000 impressions (CPM)


80% lower cost than Facebook’s average ($7.19 per 1000 impressions (CPM))


$0.05 per action (CPC) (Facebook average is $0.97) – 95% above average


Overall this means we sent the right ads to the right people.


CSD Marketing continues to run highly-efficient ads for ongoing campaigns and fundraising.

Client Words

Orci eu vulputate condimentum a a posuere a mi fermentum ullamcorper ut est mi penatibus netus parturient accumsan sit ad euismod sociis vestibulum aptent elit condimentum consectetur tincidunt. Orci eu vulputate condimentum a a posuere a mi fermentum ullamcorper ut est mi penatibus netus parturient accumsan sit ad euismod sociis vestibulum aptent elit condimentum consectetur tincidunt.

Brenda Johns

– Director @ XYZ Company

A Distinguished Community

Become part of our family of small businesses and entrepreneurs on their journey to excellence.
We always make our client happy

A Distinguished Community

Become part of our family of small businesses and entrepreneurs on their journey to excellence.
We always make our client happy