Each and every online store wants to enhance traffic and conversions. But even after the business owners have put together a basic strategy it can still be challenging to decide on which marketing tactics they should try. Sometimes merchants even take external help from agencies such as digital marketing company California. They teach them how to bring in traffic to their site, develop trust with customers.

A holistic E-commerce marketing strategy consists of marketing tactics both on and off from the website. A sound marketing strategy helps businesses to build brand awareness, drive customer loyalty, and ultimately increase online sales. They can use e-commerce marketing to promote their online store as a whole or to drive more sales for specific products.

Here are some overview of a few practical ideas to try which will help them to grow their market:

Define Sales Cycle

Every business is unique. Knowing how customers align with the sales process can be helpful so that business owners can create the best e-commerce marketing strategies possible. If the merchants are unaware of how long it takes a customer to complete their sales cycle it will be difficult to pinpoint which platforms they should be advertising on and when they should be aggressively retargeting or sending emails.

Defining the sales cycle will require some research as well as testing. Once the merchants have well-defined strategies they can move on to their next e-commerce marketing strategies.

Optimize Checkout Process

By optimizing the checkout process merchants can decrease cart abandonment. This is the most important e-commerce marketing strategies that are sometimes ignored by businesses.

Right from start to finish, if the checkout process is smooth and trustworthy, business owners will increase conversion rates and decrease cart abandonment.

Give Customers Helpful Product Description

Provide a size guide, if a business is about selling any type of clothing or accessory. It will not only help customers but it will cut back on returns for the business. They can also include customer reviews or testimonials as well.

A separate page dedicated to frequently asked questions should also be there. This can also be beneficial to a company’s SEO if they write quality descriptions that include keywords. Brush up on what SEO is and how it works before the company directly dives in.

Integrate Social Media

With millions of daily active users, social media is one of the fastest-growing selling platforms around, connecting consumers, influencers, and brands. If the company is taking compelling photos, use hashtags strategically, and post at the right times then the company is well on the way to building a large following of people who are interested in the product.

The key to mastering the organic social media presence is engagement with followers.

Capture More Email Subscribers

To start the Email marketing campaign, actively promote the newsletter, blog, and any other email capture efforts to get as many subscribers as they can. People are still inclusive about messages received in their personal inboxes versus their social feeds. Additionally, email gives the space to say things that cannot fit into a social media post.

As it is not enough to just capture a bunch of email addresses. Merchants need to send regular, valuable emails for the channel to be an effective e-commerce marketing activity.


When it comes to figuring out which e-commerce marketing strategies work best for the business, owners can get creative and can also take help from the digital marketing agency. The above strategies will help the business to grow its e-commerce sales and eventually grow its business to full potential.